How to Track AI Rankings in ChatGPT, Gemini, and Perplexity

Earlier, tracking rankings was simple.

You could clearly see where your website stood on Google. Tools like Google Search Console, GA4, Semrush, Ahrefs, and Ubersuggest made it easy to track keywords, queries, impressions, clicks, and user behavior. You knew exactly which keyword brought a user and from where.

But that world has changed.

Today, users are no longer relying only on search engines. They are searching directly on ChatGPT, Perplexity, and Gemini. And this shift has made ai ranking and ai visibility one of the biggest challenges in modern SEO.

There is no official AI rank tracker.
There is no keyword position report.
There is no dashboard that tells you which AI is sending traffic or which queries triggered it.

So the big question becomes:

How do you track AI rankings when AI doesn’t show rankings at all?

In this article, I’ll share the exact process I personally use to track AI queries, keywords, and visibility across ChatGPT, Perplexity, and Gemini—using a mix of analytics, tools, and manual validation.

Why Tracking AI Rankings Is Difficult Today

Unlike Google, AI platforms don’t show:

keyword positions
search volumes
query reports
or ranking URLs

You don’t know:

which AI sent the user
what query they searched
whether it was ChatGPT, Gemini, or Perplexity
or whether the traffic was human or bot-based

This makes ai search ranking completely different from traditional SEO.

And as of today, no tool gives exact AI rank tracking.

That’s why we need a hybrid approach—part data, part observation, part manual work.

My Complete Process to Track AI Queries & Keywords

Tools Used:

GA4
Google Search Console (GSC)
Manual tracking
Ubersuggest
Semrush

Let’s break it down step by step.

Step 1: Confirm AI Visibility Using GA4

Before tracking queries, you must confirm whether your website is visible on AI platforms at all.

How to do it:

Open GA4
Go to Acquisition → Traffic acquisition
Apply a filter: Source / Medium
Look for sources like:
- chatgpt.com
- perplexity.ai
- gemini.google.com

If you see:

sessions
users
engagement rate
events

Then congratulations — your website has ai visibility.

Important Tip:

If you see ChatGPT or Perplexity listed but:

engagement rate = 0
sessions = 0
no events

Then it’s most likely a bot crawl, not real users. Do not count that as AI traffic.

Once GA4 confirms real engagement, you can move forward.

Step 2: Match Time Filters Between GA4 and GSC

This part is extremely important and often ignored.

If you’re checking:

Last 7 days in GA4
Then you must check:
Last 7 days in GSC as well

Same for 28 days or any other range.

Without matching filters, your data will never align.

Step 3: Find AI-Driven Queries in Google Search Console

Now go to Google Search Console.

Open Performance → Search results
Select Queries
Set rows to 500
Look carefully for question-based queries

From my observation:

Earlier, GSC mostly showed keyword-style queries
Now, I’m seeing full question queries
This increase started after AI tools became mainstream

This is your first signal that users are searching conversationally—often through AI.

Step 4: Store Question Queries in a Sheet

Now comes documentation.

Open Google Sheets or Excel
Create columns like:
- Query
- Source (GSC)
- AI Visibility (Yes/No)
- ChatGPT
- Perplexity
- Gemini
- Notes

Copy only question-based queries from GSC and paste them into the sheet.

This sheet becomes your AI ranking tracking base.

Step 5: Manual Track AI Ranking (Most Important Step)

This step answers the question:

How to track AI rankings in ChatGPT?

Process:

Copy one query from the sheet
Paste it into ChatGPT
Observe:
- Does your website appear?
- Is it cited or referenced?
Repeat the same query in:
- Perplexity
- Gemini

What you’ll notice:

Perplexity usually shows sources clearly
ChatGPT often gives citations
Gemini ranking strongly aligns with Google’s top results

From my research:

Gemini ranking is highly connected to Google Top 10 results
If your page ranks in Google Top 10, there’s a high chance it appears in Gemini

If your site appears in AI answers, that query is part of your ai ranking footprint.

Step 6: Use Ubersuggest for AI Visibility Confirmation

Ubersuggest recently introduced an AI Visibility feature that helps to track AI rankings in ChatGPT?

How to use it:

Log in to Ubersuggest
Open AI Visibility
Enter:
- Website URL
- Brand name
- Language
- Location
- Query (from your sheet)

It shows:

AI-related queries
visibility indicators
ChatGPT-related mentions

To confirm accuracy:

Take the query
Test it manually in ChatGPT, Perplexity, and Gemini

In my testing, Ubersuggest’s AI data matched manual results closely.

Important Tip : Ubersuggest shows only how to track AI rankings in ChatGPT? Gemini ranking , perplexity features are yet to come but you can test it queries in gemini and perplexity.

Step 7: Track AI Visibility Using Semrush

Semrush now offers an AI Visibility section covering:

ChatGPT
Perplexity
Gemini ranking
Claude
Copilot
DeepSeek and more

How it works:

Log in to Semrush
Open AI Visibility
Enter your website URL
View:
- AI presence
- sources
- visibility distribution
- charts and graphs

Limitation:

Free version shows limited data
Paid version gives full insights

Budget Tip:

You can access paid Semrush through group-buy tools like SEO Tool Adda for a small fee (₹199–₹200+ for 3 months).

Step 8: Find More AI Queries Using GSC + ChatGPT

To expand your AI query list:

Copy high-impression keywords from GSC
Paste them into ChatGPT
Ask ChatGPT to:
- Convert keywords into question-based queries
- Generate 5–10 variations per keyword

Then:

Test these questions manually in AI tools
Add confirmed ones to your sheet

This helps you track ai rankings beyond visible GSC data.

Bonus Observation (Very Important)

From my research:

Perplexity and Gemini often show similar results
ChatGPT responses vary more based on user context

To confirm accuracy:

Test queries using 2–3 Chrome profiles
Or different logged-in email accounts

This gives stronger validation.

Frequently Asked Questions

Q1. How accurate are tools like Semrush and Ubersuggest?

They are useful, but manual tracking is still essential. No tool is 100% accurate yet.

Q2. What if GA4 shows ChatGPT traffic but GSC shows no question queries?

Use top-performing keywords from GSC, convert them into questions, and manually test them in AI platforms.

Q3. If I rank in Google Top 10, will I rank in Gemini?

In my observation, around 80% of the time — yes.

Q4. If I rank in ChatGPT, will I rank in Perplexity and Gemini?

Mostly yes, but not always. Expect 50–80% overlap, depending on query type.

The End

Tracking ai ranking today is not easy.
It requires effort, observation, and manual validation.

But based on my personal research, analytics work, and real brand testing, this method is:

practical
repeatable
and accurate enough to show real AI visibility

Until we get a perfect AI rank-tracking tool, manual + analytics-driven tracking is the best approach—especially if you want proof for clients.

If you follow this process, you’ll be able to:

track AI queries
measure AI visibility
and understand how users find you through AI platforms.

I hope this blog helps you to get an answer of how to track AI rankings in ChatGPT? Gemini ? Perplexity?

If you have more questions, feel free to drop them in the comments.
And if you found this helpful, don’t forget to subscribe to Guestpostlinkup for more deep-dive AI and SEO insights.

Thanks for reading — see you in the next blog.

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